With the aim of tackling sedentary lifestyle and promote physical activity, Movement Pills is a project addressed to citizens of partner countries conceived for the empowerment of primary health prevention. The concept is built around the development of EU-wide campaign to raise awareness and promote physical activity intended as a natural remedy capable of preventing and/or lowering the incidence of developing pathologies closely related to a sedentary lifestyle.

The main goal is to develop and spread a common EU-wide methodology to promote physical activity and active lifestyles focusing on the link between sport and health, using pharmacies as a chain of engagement for beneficiaries. The project, therefore, provides for the widespread distribution, in partner countries, of a great number of “movement pills boxes“, real boxes that resemble those of medicines, but contain a trial subscription for a free month of physical activity in the gyms and swimming pools adhering to the project, login credentials to access interactive online sport lessons and video tutorials and/or video tutorials, and a leaflet providing information on the benefits of physical activity and risks of sedentary lifestyles.

Just like remedies, boxes of Movement Pills are distributed in pharmacies. A wide range of sports activities is provided, including options that allow the inclusion of the categories of subjects at risk.

Objective 1

Carry out a quality project to develop an effective and easily reproducible methodology.

Objective 2

Develop the digital dimension of the projects, namely a platform where the network of players can find learning opportunities, test the methodology and reproduce it in more contexts and countries.

Objective 3

Create the basis for the scalability and reproducibility of the methodology by consolidating the existing partnership and increasingly developing a network of players willing to adopt or promote the methodology in their own town or country

Objective 4

Test, reproduce and promote the methodology to guarantee its wide diffusion, through an action of advocacy and dissemination of results.